Desapego (Detachment), means knowing how to love and appreciate life with balance, freeing ourselves from the excesses that hold us back.
“Live intensely, let go”.
This is the message that Reserva Alecrim wants to convey with the “Desapego” wines and with which we identify so much. We let go of what doesn’t matter and created an image where the message is clear and where just one word is enough.
A label that wraps around the entire bottle and creates an opening in the front, dividing the word “detachment”. The idea was to play with the meaning of the name itself and achieve an identity with just these graphic elements. A relief was placed in the upper left corner, very discreet, so as not to distract from what really matters.